Monterey Pop Festival 1967
On June 17-19 in 1967, the city was the venue of the three day Monterey Pop Festival. All the proceeds went to charity when all the artists (over 30 appeared), agreed to perform free, and the “Summer of Love” was born. Monterey became the template for future music festivals, notably the Woodstock Festival two years later. “Be happy, be free, wear flowers, bring bells,” read the advertisements which summoned the […]
