The Beatles arrive in New York: February 7, 1964

On February 7, 1964, Pan Am Yankee Clipper flight 101 from London Heathrow lands at New York’s Kennedy Airport—and “Beatlemania” arrives.

The aeroplane touched down at JFK Airport at 1.20pm to scenes never seen before.

It was the first visit to the United States by the Beatles, a British rock-and-roll quartet that had just scored its first No. 1 U.S. hit six days before with “I Want to Hold Your Hand.” At Kennedy, the “Fab Four”—dressed in mod suits and sporting their trademark pudding bowl haircuts—were greeted by 5,000 screaming fans, mostly young girls,  who caused a near riot when the boys stepped off their plane and onto American soil. A further 200 reporters, photographers and cameramen from radio, television and the press were also clamoring for The Beatles’ attention.

It has since been reported that their American record company had promised that every person who turned up at the airport would be given a dollar bill and a t-shirt. What really happened was that the receptionists at Capitol Records would answer the phone, ‘Capitol Records – The Beatles are coming.’ There was a lot of mention on the radio, too: ‘The Beatles are coming!’ It was the people handling the Beatles merchandise at the time who were offering the free t-shirt. I had no idea about that at the time, and it was nothing to do with the record company.

Neil Aspinall
Anthology

The promotion was actually due to Seltaeb, The Beatles’ US merchandising organisation run by Nicky Byrne, which had been approved by Brian Epstein to oversee and collect the royalties for the group’s non-musical products in America.

Byrne had struck a deal with the WMCA and WINS radio stations, in which every fan who turned up at JFK would be given one dollar and a free Beatles t-shirt. Unbeknown to Byrne, Capitol had also arranged for posters and car stickers, bearing the legend ‘The Beatles are coming’, to be distributed throughout New York City.

Murray the K, a DJ at the 1010 WINS radio station, had announced the details of The Beatles’ flight number and time of arrival. The information was repeated by rival stations WABC and WMCA, which only increased the already feverish anticipation.

At JFK The Beatles gave their first press conference on American soil.

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Two days later, Paul McCartney, age 21, Ringo Starr, 23, John Lennon, 23, and George Harrison, 20, made their first appearance on the Ed Sullivan Show, a popular television variety show. Although it was difficult to hear the performance over the screams of teenage girls in the studio audience, an estimated 73 million U.S. television viewers, or about 40 percent of the U.S. population, tuned in to watch. Sullivan immediately booked the Beatles for two more appearances that month. The group made their first public concert appearance in the United States on February 11 at the Coliseum in Washington, D.C., and 20,000 fans attended. The next day, they gave two back-to-back performances at New York’s Carnegie Hall, and police were forced to close off the streets around the venerable music hall because of fan hysteria. On February 22, the Beatles returned to England.

The Beatles’ first American tour left a major imprint in the nation’s cultural memory. With American youth poised to break away from the culturally rigid landscape of the 1950s, the Beatles, with their exuberant music and good-natured rebellion, were the perfect catalyst for the shift. Their singles and albums sold millions of records, and at one point in April 1964 all five best-selling U.S. singles were Beatles songs. By the time the Beatles first feature-film, A Hard Day’s Night, was released in August, Beatlemania was epidemic the world over. Later that month, the four boys from Liverpool returned to the United States for their second tour and played to sold-out arenas across the country.

Excerpts from Beatle Bible

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