Ace of Base – The Sign

“The Sign” is a single by Ace of Base from the album The Sign / Happy Nation (U.S. Version)
B-side “Young and Proud”
Released: 1 November 1993
Studio Cheiron, Stockholm, Sweden
Songwriter: Jonas Berggren
Producer: Berggren, Denniz Pop, Douglas Carr

“The Sign” is a song by Swedish group Ace of Base from their first North American studio album, The Sign (1993), and their re-released debut studio album, Happy Nation (1992), titled Happy Nation (U.S. Version).

The song was released as a single in Europe on 1 November 1993, and in the US on 14 December 1993. It was written by band member Jonas Berggren, who also produced the song with Denniz Pop and Douglas Carr. “The Sign” is a techno-reggae, Europop, and pop ballad with lyrics describing a couple contemplating the state of their relationship.

This spent 14 weeks at #1 on Billboard’s Pop Songs radio airplay chart, the most for any song to date. It also spent six nonconsecutive weeks at #1 on the Billboard Hot 100.
This was the #1 song of 1994 according to Billboard magazine’s year-end charts. It was also Arista Record’s most successful Billboard chart single in the label’s history, selling over nine million copies in America.

“The Sign,” from the album of the same name in the US, tells the story of a man and a woman in a complicated relationship. Both of them wonder where their relationship is headed, and the man leaves for a while to ponder the problem. The answer to their problem is left to the listeners to decide on an ending.

In the video, we see this story in action. Ace Of Base singer Jenny Berggren plays the woman in question. The man is played by an unknown actor. He leaves Jenny for a moment and hands her a rose. Jenny seems to take an interest, however a light shines on Jenny and she leaves to the light, leaving the rose behind. The music video shows Jenny with her brother, Jonas, and her sister, Linn, and a friend, Ulf, telling the story about this relationship. The video ends with Linn finishing the song, Jenny clears a tear from her face, and an ankh appears.

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Ace of Base - The Sign

Ace of Base - The Sign (Official Music Video)03:18

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