Sweet Sensation – Sad Sweet Dreamer

“Sad Sweet Dreamer” – Single by Sweet Sensation from the album Sad Sweet Dreamer.
Released 1974.
Charted No.1 in UK and No.14 in US.

The second single from the British soul group, a soaring soul ballad heavily influenced by the Stylistics (and led by the 16-year-old lead vocalist Marcel King’s falsetto), “Sad Sweet Dreamer” became their first hit. It was written by David Parton and co-produced by Tony Hatch and Parton.

Sweet Sensation (not to be confused with the US dance group of the same name) were a British soul group from Manchester, England. After winning the UK television talent show New Faces, one of the judges, the producer and songwriter Tony Hatch, signed them for Pye Records. Tony Hatch’s bluntness as a judge made him the Simon Cowell of his day. Their first single “Snow Fire” flopped. This was their second release, which became an international hit.

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Sweet Sensation - Sad Sweet Dreamer

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In 1977 they represented the UK in that year’s Eurovision Song Contest. Their song “You’re My Sweet Sensation” ended only in eighth place out of twelve in the British final and they were dropped by Pye and disbanded soon after.

Sadly, Marcel King died of a brain hemorrhage in 1995.

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